In Matthew 13:18-23, Jesus began to explain the parable of the sower. He said, hear ye therefore the parable of the sower. Jesus had just explained why people don’t hear Him. So He explained the parable to His disciples. How do we hear the word of God? It is the Holy Spirit who reveals the word to us. At that time, the Holy Spirit wasn’t given to man, because Jesus hadn’t died and rose again. So Jesus explained the parable. After Jesus ascended into heaven and the disciples had received the Holy Spirit, they remembered the words of Jesus. It all made sense to them. And could use the word to preach the gospel. Jesus said that many prophets and righteous men wanted to see and hear what He was saying, because the Holy Spirit hadn’t been given yet. He only came upon them to do God’s will. So the parable of the sower is about seeing and hearing and doing the word of God. Jesus said some will produce a 100 fold, some 60 fold and some 30 fold. It is in all that you believe. Faith comes by hearing and hearing by the word of God. So what will you produce?